I don’t just make ads. I build brand worlds — stories, systems, and experiences that earn a place in culture.

I’ve been fortunate in my 20+ years to work with brands like Genesis and Kia, Honda and Acura, Holland America, Disney, AT&T, Delta Air Lines, REI, ING, Embassy Suites and more.

I’m Toby Past — a creative director and brand architect. I help ambitious companies find their voice, shape their identity, and bring big ideas to life across every screen, space, and surface.

Over the past 15+ years, I’ve led integrated campaigns, launched global platforms, and helped legacy brands reinvent themselves — all by staying obsessively focused on the work: sharp strategy, fearless storytelling, and execution that actually breaks through.

I believe in ideas that move people.

That challenge the brief.

That get remembered.

That make the room go quiet.

That make the internet go loud.

If that’s what you’re after, we’re probably on the same page.

Specialties: Creative Strategy, Creative Direction, Art Direction, User Experience, Broadcast and Motion Design, Interaction Design, Music Video, background in education teaching Conceptual Thinking, Motion Graphics for Broadcast and the Web, and Graphic and Interactive Design.