Toby Past
- Creative Director -

About

A few things about me

I believe in magic - the kind you find in the world when you really look for it, and the kind we make in the creative crafts. I’ve been fortunate in my 15+ years to work with brands like Honda and Acura, Holland America, Disney, AT&T, Delta Air Lines, REI, ING, Embassy Suites and more. Leading creative direction and strategy at world-class agency Razorfish, after building a powerhouse digital team at renowned creative agency BBDO.

I opened our Los Angeles office in 2014, building an office from the ground up - where I lead and inspire teams of creatives to make great experiences, rooted in smart strategy and based on human insights. Some tell stories in clever new ways, creating joy and capturing attention, and some are simple, direct communications. All are well-crafted to suit their purpose.

Specialties: Creative Strategy, Creative Direction, Art Direction, User Experience, Broadcast and Motion Design, Interaction Design, Music Video, background in education teaching Conceptual Thinking, Motion Graphics for Broadcast and the Web, and Graphic and Interactive Design.