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How does a big brand with customer challenges start an authentic conversation with it's audience? By actually having some real conversations with it's audience. While announcing the creation of a new online community for small business owners, the Business Circle, we felt it was important to share real stories of business owners already out there, chasing down their dreams and using technology to overcome obstacles. We found 5 great business owners and spent 3 weeks capturing their stories to share, to kick off the exciting adventure of building a community of like-minded dreamers and doers.
Here are the first of many great stories to come.
AT&T Business Circle