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In launching the first experience for Honda on a new responsive site, we thought it time to rethink the typical auto site experience. Most have multiple pages with items scattered all across them, making it hard to find the information you're really looking for. In typical Honda fashion, we boldly simplified the experience by putting everything you need right at your fingertips in one long-scroll page. An inspiring visual hero story at the top of the page, then the images most people want to see - exterior, interior, and feature imagery and descriptions, and finally the chance to build and price your Civic right there on the same page.
At the end you can find your local dealer and the car you're looking for, without ever going to another page. A great first step in the right direction of designing experiences around real customers' needs - and entertaining too.
2017 multi-category Addy Award winner
Civic Coupe Hero 2
Civic Coupe Hero 3